Yelp Redesign

I believe the Case Study is more important than the final assets to understand my thinking and design process.

You can consult this one and others on my Medium.

GOAL
The goal of this redesign was to optimize user profiles to promote social behavior

SOLUTION
I picked mobile web to propose a profile redesign for several reasons. Mobile web changes can be shipped instantly, are easier to A/B test gradually and can easily be implemented in native applications if they increase engagement.

I identified social behaviors and features that would enhance the overall social experience of all users (visitors, new users, and elite Yelpers). This was based on smart assumptions as the goal of this project was to showcase my thinking process.

User Profile Interfaces
Personal Profile Interfaces
Cards Design and Conditions
Icons

PROCESS

Projects